Our Blog – Connect My Marketing

Why Your Dental Practice Is Not Getting Leads (And How to Fix It) Marketing for dentists is not just about being visible online. Visibility without conversion is just expensive window dressing. Many dental practices invest in a website, post occasionally on social media and even run some Google Ads, and still find that their new […]

Why Gemini Is Using YouTube Shorts (And What to Do About It) AI search for dentists has changed again. This time, it’s video that’s driving it. Most dental practices are still optimising for a version of Google that no longer exists. While your team is focused on rankings, page speed and the odd blog post, […]

After more than 15 years of helping children who have little to no access to dental care, one thing has become very clear: goodwill alone can’t cure a toothache. Dental Mavericks began its journey in Morocco in 2010 and has since grown into a well-established children’s dental charity built on trust, collaboration, and an incredible […]

Dental Marketing for Dentists: How the Right Strategy Brings in New Patients Great Clinical Care Is Not Enough on Its Own Anymore There was a time when a dental practice could grow almost entirely on word of mouth. A good reputation in the community, a few years of consistent care, and a loyal patient base […]

AI dental search visibility is changing how patients find and choose their dentist. Dental practices across the UK are seeing a shift that is easy to miss.. Websites may still be receiving visits, but the quality of enquiries is shifting. Fewer high-intent private patients are coming through, and some practices are finding themselves less visible […]

In dentistry, when we talk about patient loyalty, the conversation often turns to recall systems, digital marketing, or incentives. But genuine loyalty isn’t built through automation or special offers; it’s earned through the everyday interactions patients have with your team. And the quality of those interactions depends on one thing: leadership. A well-led team does […]

Winning the Corporate Social Responsibility Award at the Dental Industry Awards 2025 Winning the Corporate Social Responsibility Award at the Dental Industry Awards 2025 is a moment of real pride for everyone at Connect My Marketing. For us, corporate social responsibility is not about ticking boxes. It is about making a measurable difference while operating […]

Award-Winning Excellence: How Connect My Marketing Set the Standard at the Dental Industry Awards 2025 Success in marketing isn’t just about visibility, it’s about trust, results, and relationships. At the Dental Industry Awards 2025, Connect My Marketing proved exactly why they’re one of the most respected names in the dental sector today. Walking away with […]

By Cally Walker, Founder of Connect My Marketing When we hear the word leader, many of us picture CEOs, politicians, or famous change-makers. But leadership isn’t about a title, it’s about how we show up. Whether you’re running a dental practice, guiding a team, raising a family, or simply choosing how to face challenges, you […]

Search is changing fast! For years, getting your dental practice found online meant one thing: ranking on page one of Google. But now, patients are turning to AI assistants like ChatGPT, Gemini, and Claude to ask questions such as “Who’s the best dentist near me?” or “Where can I get Invisalign in [your city]?” Here’s […]

Why Dental Practices Must Prepare for AI Search In today’s digital world, your dental practice needs AI SEO for Dentists to stay visible, traditional rankings alone are no longer enough. The search landscape has evolved, and if your SEO strategy hasn’t, you risk being invisible to new patients. At Connect My Marketing, we’re leading the […]

Have Hashtags Lost Their Meaning? Once upon a time, hashtags were the magic key to social media visibility. You could add a few #trendingtags to your post and watch your reach soar. But lately, the word on the (virtual) street is that hashtags don’t really matter anymore. So, what’s changed? In late 2024, Instagram began […]

Beyond Google: How SEO Is Evolving in the Era of AI and ChatGPT in 2025 For years, search engine optimisation (SEO) has been the cornerstone of any successful dental marketing strategy. Ranking high on Google meant visibility, clicks, and ultimately, new patients. But today, the digital landscape is shifting. Tools like ChatGPT, Bing Copilot, and […]

Connect My Marketing shortlisted at the 2025 Dental Industry Awards We are proud to announce that Connect My Marketing, a leading dental marketing agency, has been shortlisted in five categories at the 2025 Dental Industry Awards. The nominations recognise our work across Excellent Use of Social Media, Corporate Social Responsibility, Customer Service Provider of the […]

High-Converting Invisalign Open Days: How to Get 100% Treatment Uptake Rates and How Connect My Marketing Can Help If you’re reading this, chances are you want to turn your next Invisalign open day from a “nice event” into a conversion machine. You want every attendee to leave with a treatment booked, or at least a […]

When looking at marketing for your dental practice, Relying on outdated tactics and word of mouth is no longer sufficient to maintain a full appointment book. The modern patient journey begins online, and without a strong digital presence, your practice risks falling behind. To attract a steady stream of high value patients, a robust, multi […]

The days of relying on location and word of mouth to fill an appointment book are over. To thrive in the competitive UK dental market, a proactive plan to attract new patients is essential. This requires a shift in mindset: marketing is not an expense; it is the engine that drives a practice forward. Digital […]

From Scrolls to Smiles: Social Media Marketing for Dentists Done Right In today’s digital-first world, your dental practice isn’t just competing with the clinic down the street. You’re also competing with every other dentist in your city (and even nationwide) for your audience’s attention online. So how can you stand out? Social media marketing for […]

In a world where almost everyone is scrolling before they’re speaking, it’s no longer a question of if your dental practice should be on social media, but how you’re showing up. There’s a common misconception that the goal of platforms like Instagram, Facebook, or TikTok is to gain loads of followers or go viral. And […]

Why I Chose to Complete AI Governance and Ethics Training, and What It Means for Connect My Marketing and Our Clients With AI rapidly changing how businesses operate, it’s becoming a key part of the way we work at Connect My Marketing. From automating tasks to providing deeper insights, AI tools are powerful. But using […]

Running a successful dental practice isn’t just about providing the best clinical care, it’s also about creating a great experience for your patients. And that experience starts long before they sit in the dental chair. Often, a potential patient’s first interaction with your practice happens over the phone. So, how do you know if your […]

A Life-Changing Weekend in Northern Morocco In April, Cally, Meg and I had the privilege of joining an incredible project in Northern Morocco that left a lasting mark on us both. Deep in the Rif Mountains, we spent time with children who reminded us just how powerful compassion and community can be. Bringing Oral Health […]

How enhancing your personal profile online can showcase the power of your work In the competitive dental world, patients aren’t just looking for a skilled dentist – they’re looking for someone they can trust. Someone who “gets” them. To know they’re in “good hands” and someone they can imagine themselves visiting for years to come. […]

Fifteen years ago, Mark Skimming stood inside his brand-new dental practice. No patients. No online presence. No reputation. Just an idea—and the pressure to make it work before the bank account hit zero. The dream? Build a successful dental practice from scratch. The challenge? Everything else. Mark describes it best: “I was optimistic and ignorant […]

Supporting Smiles and Changing Lives with Dental Mavericks and RifCom At Connect, we’re privileged to work with some truly inspiring organisations, and this past weekend, that inspiration came to life in the mountains of Northern Morocco. One of our long-standing partners, Dental Mavericks, joined forces with RifCom, a charitable organisation dedicated to supporting vulnerable communities […]

AI in Dental Marketing: Does AI Truly Enhance the Patient Experience? At Connect My Marketing, we have closely monitored, utilised, and implemented the growth of Artificial Intelligence (AI) in the dental industry. There are various benefits of the use of AI, especially with respect to dental practices engaging with patients and streamlining processes. AI-driven tools […]

Sustainability matters! More than ever, patients care about the planet—and so should your dental practice. Incorporating eco-friendly initiatives not only benefits the environment but also attracts patients who value sustainability in their healthcare choices. Why Sustainability Matters in Dentistry The dental industry, like many others, generates waste and consumes significant energy. However, small changes in […]

Empowering Local Businesses: Simple Marketing Tips for Growth and Success At Connect, we’re passionate about supporting our local community and empowering small businesses to succeed. We understand that not every business has the resources to invest in professional marketing services, which is why we’ve put together these practical and budget-friendly tips. Whether you’re just starting […]

How to Set Goals and Grow Your Dental Practice in 2025 by Cally Walker The start of a new year is the perfect time for UK dentists to reflect on their achievements, re-evaluate their strategies, and set actionable goals for the year ahead. Growing a dental practice isn’t just about increasing patient numbers – it […]

From Reputation to Patient Retention: The Power of Review Management in Dentistry The reputation of many businesses, including dental practices, is largely shaped by online reviews. Patients are more informed and selective than ever and often head to platforms like Google and Facebook to find a recommended service. For dental practices, this means that managing […]

Using Videos to Educate, Entertain and Engage Over the last few years, social media platforms have become powerful tools enabling dentists to connect with patients, share knowledge, and simplify complex treatments. Among these platforms, TikTok has gained unprecedented popularity, not just for its entertainment value but also as a dynamic medium for educational content.  One […]

Striking the Balance for Dental Practices! In today’s competitive dental market, effective marketing is crucial for attracting new patients. However, finding the right balance between engaging potential patients and overwhelming them can be challenging. Here’s how to develop a balanced, non-intrusive marketing strategy that maximises engagement without overloading your audience. Understanding the Patient Journey Patients […]

What are some red flags in social media you should avoid? Not posting to stories A lot more of your followers are going to view your Instagram stories than they are your Instagram posts. In fact, Instagram wants you to post 3 stories a day, 1 in the morning, 1 in the afternoon and 1 […]

Dental Careers with Cally Walker Diamond Dental Staff Podcast Connect founder Cally was recently a guest on Emma Anastasi’s brand new series ‘Dental Careers’ Emma is the CEO of Diamond Dental Staff, the leading dental business consultancy in the UK Listen Now

Take The Marketing Journey with Cally Walker Dental Slang Podcast It was a pleasure for Connect Founder Cally to be a guest on the Dental Slang Podcast. Definitely give it a listen if you are interested in learning about online marketing, Cally spills some good tips. Listen Now

Making Dental Care Accessible with Cally Walker Zircon Medical Podcasts The team at Zircon Medical recently hosted Cally Walker, the Executive Director of Dental Mavericks, on the Zircon Medical Podcast to discuss the importance of making dental care accessible to vulnerable communities. Listen Now

The Reality And Clarity Of Social Media Social Media: Cally Walker With DC Clinical Cally was invited to present to DC Clinical regarding Social Media. A deep dive into the truth of why Social Media matters to your dental office but more importantly to your patients and prospects. Together we will make the switch from […]

Are looking to improve your Instagram performance? Whether you’ve just created your Instagram account or you are looking to improve one you already have, here are some tips to help grow your Instagram account that you may not know about. First thing is, Instagram wants you to be on the app for as long as […]

Don’t underestimate the importance of Google reviews I’m sure you are all aware of the review culture that we live in now. Every business is pushing for more Trip Advisor, Trust Pilot, Google, and Yelp reviews all the time. And they are more than happy to show off their total score whenever and wherever they […]

Are You Marketing Your Practice On Social Media? Cally Walker Advises On How To Encourage Patient Interaction (As seen in the FMC Dentistry Magazine) Are you bogged down with the overwhelming task of managing social media? My personal take is if you are going to do it, do it right. Social media is a time […]

Get the most out of your local Influencers You have most probably heard about social media influencers and how they are benefiting the dentistry world? The influencer industry is worth an estimated $10bn worldwide!! With 90% of millennials using social media you can see why using Influencers would be a popular marketing campaign. But it’s […]

With the new lockdown in full swing, some of you may be seeing an increase in cancellations. I understand this can be frustrating, as this time around you are still allowed to see your patients, but you are now facing this new hurdle.  Here are a few suggestions which can help limit the effect of […]

They said no because they think you are too expensive! 04 March 2021  |  Mike Leach How many times have you been told that? The treatment plan you have presented is too expensive! Probably quite a few I’m guessing. We have a theory about that particular reason for not moving forward with treatment. The bulk […]

How To Make Your Practice Stand Out From The Crowd A question I get asked a lot is how to make a practice stand out on Social Media. Well the first thing is the design, your social media needs to be branded across the board which is called cross branding. So from Facebook to Twitter […]

How To Be A Pillar In Your Community Whether you are a big city or a small village Dentist you should always be part of your local community. Engaging with your locals will boost referrals and retention not just for one family member but for the whole community.   The easiest way to get out […]

What Is A Mini Game And How Do You Play? Here at Connect we love playing Mini Games… Why?  well we feel great when we achieve the goals we’ve set up and  receiving the fab prizes, over the years we have had so many, we’re always going for coffee and cake and I can’t tell […]

Isn’t it about time you focussed some time on Google Maps? For many dental practices, and businesses for that matter, Google Maps is something that is setup on day 1 and forgotten about. I do not understand this logic. If you look at your Google Maps insights through Google MyBusiness you can see just how […]

Lead Tracking and Data Article as seen in Aesthetic Dentistry Magazine June 2020 It’s a question we commonly get asked by new potential clients, why you, why should I believe that you are the right marketing company for me? I cannot really comment on the work that other companies do, but what I can say […]

What is Instagram Reels? Instagram Reels is a brand-new feature to create instant fun and engaging video content. It is remarkably similar to TikTok, where Instagram users can record and edit 15-second video clips set to music and share them to their Stories, IG Feed, and the new Reels tab on a user’s profile. This […]

Ways To Reward & Motivate Your Team We all know that businesses with motivated teams succeed. Competition and diverse workforce composition require building a culture that makes team members feel included and meaningful to your practice. These days, you’d be hard-pressed to find a business leader that isn’t talking about team engagement; after all, research […]