Red flags in social media
What are some red flags in social media you should avoid?
Not posting to stories
A lot more of your followers are going to view your Instagram stories than they are your Instagram posts. In fact, Instagram wants you to post 3 stories a day, 1 in the morning, 1 in the afternoon and 1 in the evening. By doing this Instagram will reward you and show your account to more people. By not posting any stories you are getting punished by Instagram and your account is getting less visibility.
No video content
Social media now is all about videos thanks to TikTok and reels. We are slowly moving away from photos and moving towards more video lead content. By not being on a platform like TikTok you are missing out, as it is the new big app that everyone is using. Instagram is trying to compete with that by using reels, so Instagram wants you to create reels. The more you make the better. Instagram will push your reels more than your photos and carousels and it also wants you to use trending audios. By not producing video content it’s almost like you’re getting left behind while the rest of the Internet jumps on this bandwagon.
Only using stock photos
Your patients and potential patients want to see YOU. They want to see your work, your team and the people they are going to be seeing when they visit your dental practice. People want to see your friendly face and the work you have created. It helps build trust and credibility. If a tattoo artist only posted stock photos of tattoos people wouldn’t make an appointment with them. They want to make an appointment with someone who looks friendly and whose work they like.