Cally
Cally combines a sharp eye for opportunities with data-driven decision-making to deliver fast, impactful results for her clients.
Her analytical approach ensures informed strategies that optimise spending and achieve measurable outcomes.
Cally’s energy and persistence drive plans forward, helping clients thrive in the competitive world of private dentistry.
Beyond work, Cally is passionate about giving back. As Executive Director of Dental Mavericks, she empowers teams in Morocco and Lebanon to provide essential dental care and oral hygiene programs to underserved communities.
Mike
Mike brings over 15 years of dental marketing expertise, accredited by Google and Facebook, to help grow your practice.
He works with you to plan and build effective Lead Generation Websites tailored to attract new patients. Once your website is live, Mike develops data-driven marketing strategies to increase patient flow and achieve your goals.
By continuously analysing performance, Mike ensures your digital advertising stays on track, delivering measurable results for your business.
Mike was awarded “Highly Commended” in the ‘Dental Industry Employee of The Year’ category in 2020.
Vicki
With over 30 years of customer service experience and 20 years in team management, Vicki ensures a smooth and stress-free onboarding process for every client.
As your dedicated point of contact, Vicki is here to answer questions, connect you with the right team members, and build trust so that you feel confident working with us.
For our US and Canadian clients, Vicki serves as a committed account manager, focused on delivering success and fostering strong, trust-based relationships.
Susan
With over 25 years of experience in Service Management, Customer Service, and Leadership, Susan is a seasoned leader renowned for coaching, developing, and training teams to achieve exceptional client service.
Her role as Business Operations Manager is critical to ensuring the efficiency and effectiveness of the business’s operations.
Susan specialises in empowering professionals to build stronger client relationships.
Jay
Jay is a skilled Social Media and Sales Manager with a strong focus on driving business growth through data-driven marketing strategies.
She excels at identifying new opportunities and collaborating with clients to find the best solutions that align with their goals.
With certifications from Meta and Google’s Digital Garage, Jay uses the latest social media tools and trends to boost engagement and brand awareness.
Abby
Abby, our Content Creation Manager, brings creativity and expertise to your social media accounts.
She designs eye-catching content, edits videos, and reels, and ensures your social media stays fresh by incorporating the latest trends and algorithm updates. With her experience as a content creator on TikTok, YouTube, and Instagram, Abby treats your accounts with the same care and dedication as her own, helping your business stand out online.
John
Meg
Meg is a new member of the team and recently graduated from Manchester Metropolitan University with a degree in business management. She has been involved in a number of logistical and creative design-based projects that have built up her skillset and knowledge in the marketing field, which she applies to her role.
Meg works alongside Mike working on the construction and designing of websites, as well as social media content creation and engagement, staying up to date with the latest trends and measuring content performance through data and analytics.
Joy
Stacey
Stacey has a strong customer service and organisational background, having worked for a rental management company for 19 years, dealing mainly with customers and owners of the properties, predominately resolving problems, and organising everything that comes with property management.
Stacey’s main responsibilities include the management of the office, general administrative tasks, and ensuring the office environment is maintained and the team has the resources that they need to perform their daily roles.
Stacey also works alongside Susan as part of the Call Conversion Boost product identifying calls that have been made by patients to the dental practices, scoring, and reporting on the performance of the reception team.
Karen
Karen is our editor and copywriter.
Karen initially trained as a journalist and after qualifying she landed a job working on weekly newspapers for several years covering the exciting high drama to be found at town council meetings and flower shows.
After a few years out travelling she joined the world of B2B publications and for the last 25 years has been writing about various subjects, from gambling to glamping.
Outside of the office
