Mike brings over 14 years of experience in dental marketing and holds multiple certifications from Google, showcasing his expertise in digital advertising and data-driven campaigns. Each year, Mike oversees and manages more than half a million pounds in paid ads, consistently delivering measurable results that drive growth and engagement for his clients. His innovative approach recently earned Connect a nomination for the prestigious Marketing Campaign of the Year award for a standout dental implant campaign.

Mike’s client relationships begin with the strategic planning and design of their Lead Generation Websites. Working collaboratively with each client, he crafts detailed website wireframes and ensures that the end product aligns with their goals. Once the website goes live, Mike is in charge of setting measurable goals and developing targeted marketing strategies to boost new patient acquisition and business growth.

Data and performance analysis are at the heart of Mike’s process. He conducts weekly reviews of each digital advertising client’s campaigns, refining strategies to meet and exceed benchmarks and goals.
Mike’s dedication to excellence has been recognised with accolades, including a “Highly Commended” distinction in the ‘Dental Industry Employee of the Year’ category in 2020.

Outside of work, Mike is a dedicated family man and passionate Liverpool FC supporter, having had the unforgettable experience of marrying his partner at Anfield Stadium, the home of his beloved team. He has been happily married for 25 years and enjoys spending time with his daughter, Abby, who also works alongside him at Connect.

At home, Mike’s time is filled with the warmth and energy of his two French bulldogs, Louie and Bella. He finds joy in learning to play the guitar and can often be found immersed in strategic gameplay on Football Manager.

An avid traveller, Mike loves discovering new places and immersing himself in different cultures. Since 2003, he has called Spain home, where he savours the natural beauty around him—taking long walks in the mountains during the winter and relaxing by the beach when summer arrives.