Utilising Pay Per Click (PPC) marketing through the likes of Google, Facebook and Instagram can be an excellent source of high-quality leads. From our experience Google provides the best quality because people are searching for a specific treatment. They have thought about what they want and opened a Google search to point them in the right direction.

Whereas lead generated via social media are often people who have seen your ad and it has prompted some initial interest. To get the most out of a social media PPC campaign we would always recommend using a remarketing campaign as well to follow up on those leads who have clicked through to your website.  

We do not like to take a chance with PPC marketing. We setup campaigns based on proven results from other clients. We start with a smaller budget to allow us to get the quality right and to also allow you to change your internal processes (with out assistance) so that you maximise your chance of conversion.

Furthermore, we produce targeted campaigns leading online traffic to specific landing pages on your website with a clear call to action, ensuring your prospect knows exactly what they need to do next. Coupling this this with an automated follow up sequence and reminders to the dental practice meaning your lead has everything they need from you at the click of a button.

PPC marketing is not a magic wand. It takes time to develop a clear strategy, to test and measure results and to train your team. We then encourage you to use a Follow Up Dashboard for measurement and reporting, minimising waste. The one thing we know above all else is that follow up is key, and the dental practice with the best follow up process is the one most likely to see record breaking results.