We focus on building a website that will convert on all devices. We can see you get more completed webforms from mobile users, which is why it’s so important to have a site the looks right on a mobile and loads quickly.
Your website will include built in contact forms and automated follow up sequences along with call tracking tools for better measurement and accurate results.
This is something that we take very seriously. We follow GDPR and regulatory guidelines to the letter. Ensuring that we have the correct documentation on the website, for yours and our peace of mind.
Our Google Certified team will create and manage Google Ads for you to generate targeted quality leads for your website. We will discuss your goals and create campaigns that work for you and your team.
Each month you will be provided with a detailed breakdown of performance. In addition a personalised video will be sent through to explain the results, which can then be discussed in more detail on your monthly strategy call.
Data tracking and measurement is key for us. Without this in place how can you tell if your marketing is working. To aid you, we provide a Lead Tracking dashboard to capture all enquiries that come through to the practice from start to finish.
Utilising Pay Per Click (PPC) marketing through the likes of Google, Facebook and Instagram can be an excellent source of high-quality leads. From our experience Google provides the best quality because people are searching for a specific treatment. They have thought about what they want and opened a Google search to point them in the right direction.
Whereas lead generated via social media are often people who have seen your ad and it has prompted some initial interest. To get the most out of a social media PPC campaign we would always recommend using a remarketing campaign as well to follow up on those leads who have clicked through to your website.
We do not like to take a chance with PPC marketing. We setup campaigns based on proven results from other clients. We start with a smaller budget to allow us to get the quality right and to also allow you to change your internal processes (with out assistance) so that you maximise your chance of conversion.
Furthermore, we produce targeted campaigns leading online traffic to specific landing pages on your website with a clear call to action, ensuring your prospect knows exactly what they need to do next. Coupling this this with an automated follow up sequence and reminders to the dental practice meaning your lead has everything they need from you at the click of a button.
PPC marketing is not a magic wand. It takes time to develop a clear strategy, to test and measure results and to train your team. We then encourage you to use a Follow Up Dashboard for measurement and reporting, minimising waste. The one thing we know above all else is that follow up is key, and the dental practice with the best follow up process is the one most likely to see record breaking results.
I’ve worked with Cally, Mike and the team for many years and have always been well looked after. We recently decided to renew our website and I have to say that Mike, Victor, Cally and the team have completely blown me away. The site is sensational. The attention to detail and care that has been taken is outstanding. Thank you.
Mike Leach has over 10 years’ experience in dental marketing. Accredited by both Google and Facebook and managing a budget of just under £1 million of online pay per click spend each year. Mike was awarded “Highly Commended” in the Dental Industry Employee of The Year award in 2020.
Mike’s relationship with our clients start with the initial planning and construction of their Lead Generation Website. Once created, Mike will then begin goal setting with our clients, developing marketing strategies to increase high profit procedures and ultimately grow the practice.
Here’s Mike Leach to explain a little more about our Website & Lead Generation products.
This company has been incredibly helpful with marketing our 5 dental practices! They listen and they have been wonderful to work with! We are looking forward to many years of success together.