Cally Gedge heads up the team at Connect My Marketing. An award winning dental marketing agency with more than 15 years experience working with private dentists, helping them to grow their practice and ultimately empowering them to accomplish their vision.
We made the decision to avoid using standard core values. We instead sat down as a team and chose values that we all felt represented who we are as individuals, our work ethic and how we want the company to be perceived. Each day in our morning huddles we focus on one core value as a team, discussing how we feel we have lived by that value in the past week. This ensures that we never lose focus of what is important to us and our clients.
The emphasis we place on data and results is something that we feel makes us different. You see we measure everything that is relevant. We don’t spend our time focusing on metrics that look impressive but in reality, tell you very little. We instead concentrate on information that will hold us both accountable. This allows us to quickly identify parts of the over all lead generation and conversion process that needs improving.
As you can see from our client list, we are not looking for a short-term business transaction, we are looking to develop long term relationships with you. This is one of the key reasons why we always ensure we are the right fit for you and your practice before we decide to work together. We want to enjoy working with you, developing new ideas, coaching, and mentoring your team. We enjoy your successes and take it personally when things are going to plan.
We want to know how your practice is doing? Could it be performing better? These are questions that we need to answer. We start by looking at every detail. How is your team answering the phone? What are your wait times like?
Do you have online reviews and are they positive? What are you spending on marketing and is it providing the right return? Is your social media up to date and does it reflect the personality and values of your practice? Our team will answer these questions and provide an unbiased assessment for you to review.
When it comes to analysing your practice we understand that seven heads are better than one. Each member of our Elite Team will be involved in the initial review of your practice. Why?
Because each team member has years of experience in his or her particular field plus they have access to all the latest tools and technology to effectively provide you with the best possible insights and advice. As you move forward with Connect, video calls will be arranged with key team members to help to build your confidence and cement a strong working relationship for the future.
There is no getting away from the fact that we are all about the data. Not only does the data allow us to demonstrate that what we are doing is working, but it also allows us to easily identify parts of the process that need work.
That could be anything from the phone handling, to the associate conversion or the effectiveness of your online marketing and website. If you don’t already have the tools in place, we will provide you with a Lead Tracking dashboard which allows us to track all leads that come into the practice from all sources.
We believe that a happy team lets us do our best work. That’s why we put culture first. We created our Core Values as a team, and we live by these values each and every day.