“As a business leader, I empower my team to leverage their expertise fully, encouraging them to take ownership as if the business were their own. Marketing is all about results, and we are a highly results-driven company.”
Beyond her professional achievements, Cally finds immense joy in her personal life. She is a proud mother of twin 21-year-olds, Tallulah and Billy, who inspire her daily with their own pursuits and ambitions.
A firm believer in work-life balance, she embraces a lifestyle that nurtures both her creativity and well-being.
Whether she’s practicing yoga, kayaking in serene waters, exploring new destinations, or getting lost in a great book, Cally is always seeking ways to recharge and gain fresh perspectives.
Her ability to balance business success with a fulfilling personal life is a testament to her dedication, passion, and unwavering drive.
“We don’t over promise and under deliver. Our purpose is knowing we have convinced a phobic patient or helped change someone’s smile through marketing with the best clinicians aimed at the right consumers. We make sure clients get good quality enquiries relating to the treatment they are marketing.”
Founder of Dental Mavericks – Making a Difference Worldwide
Cally’s dedication to making a difference extends far beyond the world of marketing. In 2010, she founded Dental Mavericks (dentalmavericks.org), a non-profit organisation providing free dental care to underserved communities in Morocco and Lebanon. What started as a small initiative has grown into a widely recognised charity, transforming thousands of lives through pain-free dentistry.
Under Cally’s leadership, Dental Mavericks has recruited hundreds of volunteer dentists and dental professionals, delivering vital treatments to children and families with little or no access to dental care. Her passion for helping others and ability to rally people around a common cause has been instrumental in the charity’s continued success.
Cally’s work with Dental Mavericks has not only brought life-changing care to those in need but has also inspired countless dental professionals to volunteer their time and skills, creating a ripple effect of kindness and compassion across the industry.
Her unwavering dedication to both business and philanthropy highlights what makes Cally a truly inspirational leader – someone who leads with heart, vision, and a profound desire to create positive change.
