After setting up and running her own businesses since the age of 25, Cally’s entrepreneurial spirit and her unparalleled flair at ‘getting things done’ led her into the field of private dental office marketing.

Today she leads the award-winning Connect My Marketing team where business decisions are made through exploring new ideas coupled with existing data the company has been monitoring for the last 18 years.

Cally has a keen eye for spotting new opportunities and delivering results which is even more relevant today within the world of private dentistry. She believes in a strong work ethic coupled with determination and stamina and “consistent persistence” which she brings to her clients and team member’s lives every day.

Cally has a passion for analyzing data and her decision making is based on facts enabling the team to make informed decisions on spend. She has the ability to spot an opportunity and drives plans and strategies forward with energy and passion ensuring fast results.

With years of experience Cally and the Connect team are able to identify niche markets to target and design online campaigns which will direct prospective clients to certain website landing pages with clear call to actions to capture and nurture new leads boosting business and building on a dental office’s reputation and service.

Cally is the mother of twin 21-year-olds, Tallulah and Billy, and when not running around after them can often be found being walked by her three dogs! In her spare time, she also enjoys yoga, kayaking and reading.