How enhancing your personal profile online can showcase the power of your work
In the competitive dental world, patients aren’t just looking for a skilled dentist – they’re looking for someone they can trust. Someone who “gets” them. To know they’re in “good hands” and someone they can imagine themselves visiting for years to come. Today, the journey to building that relationship almost always begins online.
For dentists across the UK, now is the perfect time to use your website and social media platforms to build your personal profile and showcase the life-changing results of your work. From before and after photos to video testimonials and personal introductions, digital content doesn’t just sell treatments – it fosters trust. And trust, more than anything, is what converts curiosity into consultations.
The Power of Visual Proof
Before and after images are some of the most powerful tools in your digital toolkit. They allow potential patients to visualise the results you can help them achieve – especially when paired with a brief story about the treatment.
For example, share a composite bonding case with a clear narrative: “Sarah came to us feeling self-conscious about chipped teeth. One appointment later, she walked out with a confident smile.” This is far more compelling than a stock image or clinical description alone.
Make sure the photos are high-quality, well-lit, and consistent in framing. Consider using a logo with your practice name or Instagram handle and always remember to get written consent before sharing their content.
Patient Stories: Video Testimonials That Connect
Video testimonials are a game-changer and add an invaluable layer of authenticity. Written reviews are important, but there’s something powerful about seeing a real person share their story. Whether it’s a nervous patient who has overcome their dental fears or someone who’s just completed a smile makeover, letting patients speak in their own words builds a deeper emotional connection with future patients.
You don’t need a fancy setup. A well-lit room, a quiet space, and a smartphone can often do the trick. Just keep it natural. In fact, the less polished the video, the more believable it often feels. These snippets of real emotion are gold for your website, Instagram Reels, and TikTok clips.
You’re the Brand – Don’t Be Afraid to Show It
One of the most overlooked yet effective strategies is simply putting yourself in front of the camera. Whether it’s a short clip of you talking about how Invisalign works or a few Instagram Stories showing a day in the life at the practice, people connect with people. They want to know who will be holding the mirror up at the end of treatment, who will be listening to their concerns, and who will understand why they’ve waited so long to take that first step.
You don’t have to be a natural presenter; just be yourself. A calm, friendly tone and a genuine smile go a long way. Think of these videos as virtual introductions to help break the ice. They lower the anxiety and apprehension barrier and help a patient feel like they already know you before they even pick up the phone.
Website & Social Media: A Unified Front
Your website and social media shouldn’t exist in isolation; they should work hand in hand. Use your website as a hub for key content like treatment overviews, team bios, patient stories, and a full smile gallery. Then, use your social media channels to bring it all to life with regular posts, story highlights, and short-form videos.
And always include call to actions such as: “See more before and after photos in our Smile Gallery,” or “Book your complimentary consultation today via the link in bio.”
Final Thoughts
Building your personal profile online isn’t about self-promotion; it’s about building trust, showing what’s possible, and helping people feel comfortable enough to take that first step. You don’t need to go viral. You just need to show up consistently and let your caring approach show through.
In today’s digital world, your next patient could be one scroll away. The question is, what will they find when they see you?
Michael Leach
Digital Marketing Strategist
Connect My Marketing
connectmymarketing.com
