Michael Leach. Digital Marketing and Analytics Expert. Mike has over 10 years’ experience in dental marketing. Accredited by both Google and Facebook and managing a budget of just under £1 million of online pay per click spend each year. Mike’s relationship with our clients start with the initial planning and construction of their Lead Generation Website. Once created, Mike will then begin goal setting with our clients, developing marketing strategies to increase high profit procedures and ultimately grow the practice. Each month Mike conducts a series of conference calls with the practice owners to review performance, share ideas and suggest new ways in which to improve.