Making The Most From Your Free Google Services
Isn’t it about time you focussed some time on Google Maps?
For many dental practices, and businesses for that matter, Google Maps is something that is setup on day 1 and forgotten about. I do not understand this logic. If you look at your Google Maps insights through Google MyBusiness you can see just how effective Maps can be.
Let us look at the benefits to begin with-
- It’s free
- It’s the main source of your online reviews
- You can showcase your results through video and photo
- You can promote offers and news updates using posts
And in addition to that its where people get directions to your business and often where they find a phone number. So, I think you will agree at this point that it has got value.
The other major bonus of a well-kept maps listing is your position in Google search results. We know that the paid PPC ads will be the top of the page, but more often than not, maps are just below the paid ads and more importantly above the organic listings where many people will spend thousands on SEO to be number 1. The truth is being number 1 for SEO in the organic rankings quite often means you are actually 8th on the page. Not great!
So, rather than throwing money at SEO, why not spend some time updating your maps listing at no cost, unless you want us to do it on a regular basis as part of our social media packages.
Let us have a look at some results. The above table shows the key metrics we measure when looking at your Google Maps – Actions taken, website clicks, direction requests and phone calls. The figures you are looking at are taken from one of our clients Insights over the summer. As a test, and to prove a point we started to add before and after photos, new team photos, videos and weekly post updates to the maps listing. Just look at the results we achieved in just 3 months. Percentage wise the difference in all metrics is huge.
But why is the difference so great? Simply put, this client’s competitors are not doing anything with their maps, meaning we were able to dominate the market in just a short space of time.
As I said earlier, we offer maps management as part of our Social Media packages.