You have most probably heard about social media influencers and how they are benefiting the dentistry world?
The influencer industry is worth an estimated $10bn worldwide!! With 90% of millennials using social media you can see why using Influencers would be a popular marketing campaign.
But it’s not just about getting someone in and getting them to post, it is essential to have a good marketing goal and process.
The definition of a micro influencer often differs, but generally anyone with between 3,000 and 100,000 followers/subscribers is a micro influencer whilst anyone with more than 100,000 followers is classed as an influencer.
For dentistry we’d suggest anyone between 3,000 and 50,000 followers and the reason is this:
We recommend using micro influencers over influencers because according to a recent study, 82% of consumers are ‘highly likely’ to follow a recommendation made by a micro-influencer.
Why? Because they have formed a relationship built on trust, friendship and honesty with their followers and because of this they deliver high engagement rates.
In addition they are good for budgets. You don’t need a nationwide influencer. A local micro influencer will work better to help you increase your goals, which ultimately means more patients through the door.
We have a FREE influencer guide and strategy booklet to help plan out your goals, budgets and contracts with your influencers. We have recently seen one local influencer boost profits by nearly £17,000 for one dental practice we worked with in Scotland and she only had 21,000 followers.