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Marketing Growth Diagnostic

How Much Growth Is Your Practice Leaving on
the Table?

A detailed commercial review of the way your practice attracts and converts new patients. We uncover where opportunities are being missed, put a value against those losses and show you which changes deserve your attention first. If the diagnostic does not identify at least $15,000 of recoverable annual revenue, or we will refund your fee.

$1,373,151.81 from 96 dental implant cases in 12 months

48.9% of all new patients generated through Google Ads for one client

#1 for “Best Dentist” in their area, from no top-100 rankings, in ten months

Where growth gets stuck

Marketing activity
does not always
equal marketing
performance.

Your ads may be live. Your website may be attracting visitors. Your team may be posting regularly.

But can you clearly see what happens from the moment somebody discovers your practice to the moment they become a booked patient?

For many practices, the answer is no.

That missing visibility makes it difficult to know what is working, where opportunities are being lost and whether the money going into marketing is producing the return it should.

And when nobody can see the full journey, small problems can quietly become expensive ones.

Prefer to read it?

If you’re a dental practice owner and your marketing is costing you money without delivering predictable patient growth, there is something you need to look at closely.

Most dental practices aren’t failing at marketing. They’re failing at understanding performance.

Ads are running. Websites are live. Content is being posted. But no one is clearly accountable for what happens between a potential patient showing interest and that patient actually booking.

That gap is where growth stalls, and it’s where revenue quietly leaks every single month.

So we’ve built the Marketing Growth Diagnostic to bring clarity to that gap.

This isn’t a surface level audit, and it’s not a list of opinions. It’s a commercial breakdown of your entire patient acquisition system, from traffic quality to website conversion to local visibility, call handling, follow up systems and missed revenue opportunities.

We don’t just identify issues. We quantify them.

We show you where patients are being lost, what that is costing the practice, and what needs to be addressed first to unlock growth.

You receive a strategic report written for dental practice owners, not marketers. Clear priorities, clear financial impact, and a focused 90 day action plan ranked by return on investment.

This is not about more marketing. It’s about removing friction, stopping waste, and turning existing demand into booked, paying patients.

Most dental practices don’t need more leads. They need more control and clarity.

If you want certainty instead of assumptions, and decisions backed by data not guesswork, book a Marketing Growth Diagnostic with me.

We will find at least $15,000 of recoverable annual revenue, or we will refund your fee.


Most practices are not short of demand. They are losing it quietly, in missed calls, unanswered enquiries and the gap between someone
deciding to book and actually doing it. The diagnostic finds it and puts a figure against it.

If we cannot identify at least $15,000 of recoverable annual revenue, we refund the fee. The report is yours either way.

Finding a problem is useful. Knowing what
it is costing you is far more valuable.

Every practice loses patients at the same handful of points. Very few know how many, or what it is worth. This is what the leak usually looks like.

Marketing Growth Diagnostic patient leak breakdown

We will find at least $15,000 of recoverable annual revenue,
or we will refund your fee.

Most practices are not short of demand. They are losing it quietly, in missed calls, unanswered enquiries and the gap between someone
deciding to book and actually doing it. The diagnostic finds it and puts a figure against it.

If we cannot identify at least $15,000 of recoverable annual revenue, we refund the fee. The report is yours either way.

What goes into the Diagnostic

Eight areas brought together
to give you one clear picture.

Rather than looking at isolated marketing metrics, we follow the complete route from visibility through to booked patient.

Each area is assessed in the context of your wider performance, helping you understand what matters, what can wait and where improvement is most likely to create a return.

Traffic and demand

We look at how people are finding you across organic search, paid campaigns, social media and referrals. We also compare branded and non branded search behaviour to understand whether your practice is building sustainable demand or relying too heavily on paid traffic.

Website conversion

Getting people onto your website is only useful if the website encourages them to take the next step. We assess mobile performance, page speed, messaging, calls to action, trust signals and anything that may be making it unnecessarily difficult to contact the practice.

SEO, AEO and local search

We review your Google Business Profile, local search presence, reviews, website optimisation and authority compared with nearby competitors. We also look at how your practice appears in AI search. We check whether your practice is being cited, which competitors are being cited instead, and what is missing from your site that would make you the answer rather than the alternative.

Paid advertising

Where paid campaigns are running, we assess Google and Meta activity, campaign structure, landing page relevance, offer strength and tracking. The aim is to understand not simply how much you are spending, but whether that spend is producing the right type of enquiry and whether any part of the budget is currently difficult to account for.

Social presence and authority

Social media is often part of the decision making process even when it is not the original source of an enquiry. We look at what a prospective patient sees when they research your practice, how consistently your brand is presented and whether your content builds enough confidence to support a booking decision.

Enquiry and call handling

A good lead can still become a lost patient. We assess missed calls, response times, how enquiries are handled and what happens outside normal opening hours. For many practices, improvements here can create a faster return than simply increasing advertising spend.

CRM, follow up and automation

Most enquiries are not ready to book at exactly the same moment. We review how consistently leads are captured, how quickly they receive a response, what happens after the first contact and whether SMS, email or automation could help recover opportunities that would otherwise go cold.

Competitor comparison

Your performance only tells part of the story. We compare your practice with three to five relevant local competitors to identify where they have an advantage, where you are stronger and where there is realistic room to take more of the available demand.

What it costs

$1,495

One fixed price. No retainer, no commitment, no tie-in. If the diagnostic does not identify at least $15,000 of recoverable annual revenue, we will refund your fee.

  • All eight areas reviewed in full
  • A written report with your priorities ranked by return on investment
  • A 90 day action plan, sequenced and costed
  • A recorded walkthrough where we talk you through the findings

If you go on to work with Connect, the fee is credited towards your launch fee.

We will find at least $15,000 of recoverable annual revenue,
or we will refund your fee.

Most practices are not short of demand. They are losing it quietly, in missed calls, unanswered enquiries and the gap between someone
deciding to book and actually doing it. The diagnostic finds it and puts a figure against it.

If we cannot identify at least $15,000 of recoverable annual revenue, we refund the fee. The report is yours either way.

What you receive

A 90 day plan, ranked
by what each fix is worth

The diagnostic ends with a plan, not a list of problems. Every action is sequenced, costed and ordered so you know exactly what to do first, what can wait, and what each one is likely to return.

Days 0 to 30

Stop the leaks

The fastest and cheapest fixes, usually enquiry handling, missed calls and the handful of website changes blocking people from getting in touch. Most practices see movement here before anything else is touched.

Days 30 to 60

Fix the foundations

The work that takes a little longer to show: local search visibility, review generation, landing page and tracking corrections, and follow up for enquiries that currently go cold.

Days 60 to 90

Build the growth

Once the leaks are closed, the work that increases demand rather than just converting it better. Content and authority, campaign structure, and the areas where competitors are currently ahead of you.

We will find at least $15,000 of recoverable annual revenue,
or 
we will refund your fee.

Most practices are not short of demand. They are losing it quietly, in missed calls, unanswered enquiries and the gap between someone
deciding to book and actually doing it. The diagnostic finds it and puts a figure against it.

If we cannot identify at least $15,000 of recoverable annual revenue, we refund the fee. The report is yours either way.

Book your Marketing Growth Diagnostic

Certainty instead of assumptions.

A few things you may want to know

What access will you need?

Typically we request read only access to Google Analytics, Google Search Console, Google Business Profile and any advertising accounts being reviewed.

Where call tracking or a CRM is part of the diagnostic, we will request appropriate access to those platforms as well.

We may also have a short conversation with the team about how new patient enquiries are currently managed.

Do we need to become a Connect client afterwards?

No.

The recommendations are deliberately written so they can be discussed with your existing marketing provider or implemented by your own team.

If you would like Connect to help with implementation, we can discuss that after the diagnostic.

If you go ahead with us, the diagnostic fee is credited towards onboarding.

We already work with another marketing agency. Is that a problem?

Not at all.

Some practice owners use the diagnostic to give their existing agency a clearer list of priorities.

Others want an independent assessment before deciding whether to continue with their current provider.

Either way, our job is to assess what the available evidence tells us rather than create a report designed to justify changing agency.

What happens if you find that our marketing is already performing well?

Then we will tell you.

The purpose of the diagnostic is not to manufacture problems.

If an area is performing strongly, it will be recognised as such. We can then focus the report on the remaining opportunities and the areas most likely to support your next stage of growth.

How much does the Marketing Growth Diagnostic cost?

$1,495.

That covers all eight areas, the full written report, your 90 day action plan and a recorded walkthrough where we talk you through the findings.

If you go on to work with Connect, the fee is credited towards your launch fee.

What if you don’t find $15,000?

Then you pay nothing.

The figure appears in the executive summary at the front of your report, so you will see it on the first page. If it comes to less than $15,000, we refund the fee automatically.

The report is still yours to keep either way.

Video Testimonials

What Our Clients Say

Here is a small sample of some of the reviews and messages that we have received from our clients

Multiple Practice Owner in Des Moines : Steffany Mohan

“the very best in the world”

Cally has built a marketing company that I am convinced is one of the very best in the world!

This company has been incredibly helpful with marketing our 5 dental practices! They listen and they have been wonderful to work with! We are looking forward to many years of success together. 

Multiple Practice Owner in Des Moines : Steffany Mohan

lisagermain testimonial

“They do marketing like we do dentistry”

Cally Walker and her associates are unlike anyone I have ever encountered in dental marketing. They keep a finger on the pulse of how to attract the right patients for your practice.

They cut through all of the fluff and get right down to what is important and then adjust it with measurable data that they gather on a monthly basis.

They do not have a “one size fits all” approach and customize everything to your personal needs and specifications. They do marketing like we do dentistry!!!

Dr. Lisa Germain – Uptown Dental


Dr. Adamo Notarantonio

“I am thrilled with the services provided by Connect my Marketing”

I am thrilled with the services provided by Connect my Marketing! They took our vision for a website and social media presence and transformed it into a stunning reality. The team was incredibly professional, attentive, and responsive throughout the entire process. Everyone on the team was very easy to work with and were prompt in responding to and executing any request we had. They understood our needs and delivered a user-friendly, visually appealing website that perfectly represents our brand.

im.P.R.E.S – Dr. Adamo Notarantonio

We will find at least $15,000 of recoverable annual revenue,
or we will refund your fee.

Most practices are not short of demand. They are losing it quietly, in missed calls, unanswered enquiries and the gap between someone
deciding to book and actually doing it. The diagnostic finds it and puts a figure against it.

If we cannot identify at least $15,000 of recoverable annual revenue, we refund the fee. The report is yours either way.

Connect. Your Award Winning Dental Marketing Agency