Cally Gedge leads the team at Connect My Marketing. An award winning dental marketing agency, with clients across the USA, Canada and UK.
After setting up and running her own businesses since the age of 25, Cally’s entrepreneurial spirit and her unparalleled flair at ‘getting things done’ led her into the field of private dental office marketing.
Today she leads the award-winning Connect My Marketing team where business decisions are made through exploring new ideas coupled with existing data the company has been monitoring for the last 18 years.
Cally has a keen eye for spotting new opportunities and delivering results which is even more relevant today within the world of private dentistry. She believes in a strong work ethic coupled with determination and stamina and “consistent persistence” which she brings to her clients and team member’s lives every day.
Cally has a passion for analyzing data and her decision making is based on facts enabling the team to make informed decisions on spend. She has the ability to spot an opportunity and drives plans and strategies forward with energy and passion ensuring fast results.
“As a business leader I like to empower my team members and get the best out of their expertise and encourage them to treat the business as their own. Marketing is all about results and we are very results driven as a business.”
With years of experience Cally and the Connect team are able to identify niche markets to target and design online campaigns which will direct prospective clients to certain website landing pages with clear call to actions to capture and nurture new leads boosting business and building on a dental office’s reputation and service.
Cally is the mother of twin 18-year-olds, Tallulah and Billy, and when not running around after them can often be found being walked by her three dogs! In her spare time, she also enjoys yoga, kayaking and reading.
“We don’t over promise and under deliver. Our purpose is knowing we have convinced a phobic patient or helped change someone’s smile through marketing with the best clinicians aimed at the right consumers. We make sure clients get good quality enquiries relating to the treatment they are marketing.”
It was a pleasure for Connect Founder Cally to be a guest on the Dental Slang Podcast. Definitely give it a listen if you are interested in learning about online marketing, Cally spills some good tips.
The team at Zircon Medical recently hosted Cally Gedge, the Executive Director of Dental Mavericks, on the Zircon Medical Podcast to discuss the importance of making dental care accessible to vulnerable communities.
Connect founder Cally was recently a guest on Emma Anastasi’s brand new series ‘Dental Careers’ Emma is the CEO of Diamond Dental Staff, the leading dental business consultancy in the UK